2(x)ist. At first glance; it's a mixture of numbers, brackets and letters. But when pronounced, 2(x)ist becomes an action word. 2(x)ist for "to exist": to be in the moment and without losing sight of what we want to strive for.
Made for the assured man, always on the move, always anticipating the next evolution.
With the conviction that style is created from basics, 2(x)ist is inspired by style for the everyday man who seeks to seduce. We are your confidant, your life coach, your secret weapon ... and you will always be our reason to exist.
In 1991, 2(x)ist developed the very first "push-up" for underwear, adapted to the male anatomy and his need for movement. Combined with its avant-garde design and advanced technology, 2(x)ist revolutionized basics and made it an essential part of the basics.
Today, 2(x)ist maintains its promise of quality. 2(x)ist has its own research and development department, 2(x)ist creates styles from the most advanced fabrics and techniques for well thought-out, durable garments that sacrifice nothing for comfort.